Firefox gains

Mozilla's Firefox is gaining on Microsoft's Internet Explorer in the browser share battle says Businessweek,from a survey that i took recently.not really a scientific poll but still interesting to know that majority of 3400+ survey takers voted for Mozilla.

One interesting personalobservation,icici bank's online account has password limitations in IE such as number of characters,surprisingly that doeanst apply if you use mozilla to access the site.
One more interesting observation is that icicidirect works better with IE, i have trouble accessing idirect's features using mozilla.

Borat & the Buzz ( Marketing )

Buzz marketing exists in fantasy tales and the odd passing mention in marketing classes
Guess it's still seen as an art form and not science

Here's a fabulous case on buzz marketing - what else but , Borat the movie
the way the movie borat has gone about creating a buzz around the movie
is pure buzz and online marketing
some people are even calling Borat the biggest small film ever

whats the fuss all about
Borat's a low-budget movie ,could have been made using a handycam or two
now combine this with the TV show , myspaces links , youtube videos,kazakh govt's anger and u get the buzzzzz
Nomad expected that Borat will do well ,but this is just out of world results

Net result : Box Office Top over the weekend of 26 million $ only in US
that too with just 800 plus releases in US

Borat very Nice say America

Borat's the surprise hit of the weekend in US
I've been tracking the movie and the show for a long time
and it's nice to know that it's a huge hit

chk this out
Borat had a venue average of $31,517, an average that puts Borat in the same ballpark as something like Star Wars: Revenge of the Sith.

way to go borat
its just too bad the Indian release is set for Mar 2007

SPJIMR Supply Chain Excellence Awards 2006

Check Out
...
SPJIMR announces the "SPJIMR Supply Chain Excellence Awards 2006"- to recognize and celebrate the significant contributions made and successes achieved in SCM practices by leading companies.

......

SPJIMR Supply Chain Excellence Awards 2006" will be held on the 3rd of December, 2006 at S.P.J.I.M.R, Mumbai and comprise of:

• A Panel Discussion on the topic "To create a vision for developing logistic solutions for India in the new millennium" by eminent personalities from academia and corporates

• A Paper presentation Contest for corporates. The winning entry will be awarded a cash prize of Rs. 1,00,000/-; the team coming second will be awarded a cash prize of Rs. 75,000/-

Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan

thats a long name for a movie and quite a weirdly funny movie too
before i blog abt the movie,i must say the usual disclaimers - the movie is quite
controversial and could hurt lots of people / groups /countries / communities ....

so who is borat? Ali G's show describes him as
"Borat Sagdiyev is Kazakhstan's sixth most famous man. A leading journalist from the State run TV network, Borat has been sent to the United States to report on all aspects of American life. From baseball to Broadway, Borat asks the questions no westerner would dream of in his tireless quest for knowledge, telling dating agencies he will 'crush' women who are unfaithful,...., urinating on trees with new age gurus in Sedona. Borat on his first ever trip abroad presents a picture of America that only Charles Manson would recognize. "

the movie is a mockumentary on the travels of a fictitious kazakh journalist in US of AHe is sent by his govt to learn from the greatest (arguably ) nation in the world - USA

Some of the controversail/funny/... scenes are like:

• In America he watches an episode of Baywatch and falls in love with Pamela Anderson
• At the wine tasting, he asks if the black waiter is a slave
• Borat just wanders into a gun store, asking for the best weapon to kill a Jew
• At the toronto film festival stunt ,the character Borat and his donkey arrived at the
  premiere in a carriage drawn by six peasant women; he explained that there had been two more
  but they had escaped in Bulgaria."
• "Please, you come see my movie. If it not success, I will be execute." - in the yahoo trailer

No one's spared in the movie and a new cult is born. chk out his myspaces site http://www.myspace/com/borat ,atleast 200,000 direct links. Check out some really cool videos at www.boratvideos.com , many of the videos can be found on youtube as well youtube,myspaces,yahoo messenger trailers - looks like this is the first movie ever to fully leverage Web 2.0. The film was also featured as part of the Myspace Black Carpet premier promotion

Gram Vihaar - How about some Rural Tourism

We are exploring a business plan involving setting up a network of rural tourism resorts across India
We are looking at locations ranging from Kerala,konkan coast,punjab etc

The idea is : Provide simple ,clean but elegant cottages in the villagesCombine this with boat trips ,nearby beaches,massage service, some old temples or historic locations etc. We are looking at Urban cookies who can do this over a weekend / extended weekend.

You like the idea ! , please spend a few minutes to answer a few simple Qns for our survey

http://www.zoomerang.com/survey.zgi?p=WEB225T9HURJLY

Segmenting financial consumers

"The subdividing of a market into distinct subsets of customers, where any subset may conceivably be selected as a target market to be reached with a distinct marketing mix”
- Philip Kotler

Bschoolers are all too familiar with the dozens of consumer segmentations done
as part of countless class room sessions,guest lectures, projects ,group works etc etc
One complaint you can often hear among students is that marketing classes
tend to focus rather too much on FMCG products.
This can be irritating for many of us who are interested in services.
Services Managment or Services marketing as an elective could help i guess.

Anyway the point is ,here's an interesting segmentation of financial consumers done by Forrester.
Two snapshots are below, you may want to check out Forrester's website for complete PPT

KHOJ 2007 : "India's only inter business school equity research competition"

About KHOJ
Welcome to Khoj, India's only inter business school equity research competition, which rewards you handsomely for your analytical skills in the equity markets. Since its inception, Khoj has been attracting extensive participation from business schools as well as acclaim from the industry. This event brings together the brightest minds from academia and the biggest names from the industry. Khoj also facilitates interaction between industry professionals, academicians and students in the area of Equity Research. This platform provides an opportunity for MBA students interested in equity research and security markets as a career option to display their potential to eminent professionals of the industry and gain new insights and ideas for further learning. Equity Research is a highly regarded profession in the developed financial markets and is fast gaining acceptance among aspiring MBAs as an excellent career choice. With the equity markets on a roll and with the interest of retail investors in the equity markets increasing all the time, the demand for professional research analysts and fund managers is increasing. This makes equity research an exciting career opportunity for Management graduates. Khoj recognizes these new emerging opportunities and provides an incentive to you to step into the arena of financial research. Hence, the presentations and the discussions would help you to learn the intricacies of valuations and thus provide you with a fine learning opportunity.

The Purpose
Khoj invites the top minds across Business Schools in India to submit an equity research report giving a long term outlook with a Buy / Sell recommendation on the stock. So you can prepare a report not only on a stock, on which you are bullish and see value, but also a stock which you feel bearish about and would recommend a sell.

The Process
The participants would be required to register for Khoj, after which a sector of their choice shall be allocated to them. The participants would then select a company within the criteria defined and prepare the research report. The papers received then would be sent to our judges for evaluation and the top scoring teams (along with a waitlist of teams) would be selected to move into the finals. These finalists would be required to make a presentation before a panel of judges as a part of the final round. The judges would be eminent personalities from the Investment Banking field, Mutual Fund industry, Equity Research firms, Business media and top Business schools.

Prizes
The winning teams would be awarded cash prizes as follows:
First prize : Rs.40000
Second prize : Rs.30000

USB Missile Launcher - The ultimate fun weapon in cubicles / class rooms ?

and i wonder how about using the missile launcher in the class room especially to prevent some really annoying DCP (aka desperate class participation in B-schools)
The only downside is the range of 2.5 m could be less when we have a combined class in bigger rooms.
Apparently , there's a video of the thing in action:
here

Dear Alumni ( SPJIMR Alumni Meet on 27th and 28th Oct 2006 - Hyderabad Chennai Bangalore & Delhi )

Dear Alumni,

Following are the details of the meets that are going to be held:

Hyderabad 28th October 2006 Best Western Hotel Amrutha Castle
5-9-16, Opp. Secretariat,
Saifabad,
Hyderabad - 500063.

Bangalore 27th October 2006 St. Mark's Hotel
4/1, St Marks Road,
Bangalore - 560001.

Delhi 27th October 2006 India International
Centre, 40 , Max Mueller Marg,
New Delhi - 110003.

Chennai 28th October 2006 GRT Grand Days,
Convention Centre, T-Nagar,
Chennai - 600 017.

The meets will begin at 6:30 p.m
Thank You,
ALCOM