Buzz marketing exists in fantasy tales and the odd passing mention in marketing classes
Guess it's still seen as an art form and not science
Here's a fabulous case on buzz marketing - what else but , Borat the movie
the way the movie borat has gone about creating a buzz around the movie
is pure buzz and online marketing
some people are even calling Borat the biggest small film ever
whats the fuss all about
Borat's a low-budget movie ,could have been made using a handycam or two
now combine this with the TV show , myspaces links , youtube videos,kazakh govt's anger and u get the buzzzzz
Nomad expected that Borat will do well ,but this is just out of world results
Net result : Box Office Top over the weekend of 26 million $ only in US
that too with just 800 plus releases in US
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