Segmenting financial consumers

"The subdividing of a market into distinct subsets of customers, where any subset may conceivably be selected as a target market to be reached with a distinct marketing mix”
- Philip Kotler

Bschoolers are all too familiar with the dozens of consumer segmentations done
as part of countless class room sessions,guest lectures, projects ,group works etc etc
One complaint you can often hear among students is that marketing classes
tend to focus rather too much on FMCG products.
This can be irritating for many of us who are interested in services.
Services Managment or Services marketing as an elective could help i guess.

Anyway the point is ,here's an interesting segmentation of financial consumers done by Forrester.
Two snapshots are below, you may want to check out Forrester's website for complete PPT