Sunday, June 11, 2006

Dabbawalahs on Campus : Logistics innovation for enhancing supply chain effectiveness

"I got call saying that 'Prince of London' wants to meet you,we told the phone caller with respect, if he can meet us at the churchgate railways station at 11:30 AM ,for us our customer is the prince ,we can meet him if he comes there..."

That was the president of Dabbah walah speaking

Am sure we all know of the famed Dabbahwalahs of Mumbai.Here am blogging from a guest lecture by Mr.Raghunath Medge , President of Dubbawaala Association.
The topic "Logistics innovation for enhancing supply chain effectiveness "
The lecture is must-attend for Operations majors ,but looks like i see more of Info Mgmt and Marketing majors around.

Their claim to fame
Name in Guiness books of world records
Best time mgmt with Six Sigma rating
Regd with " Ripley's believe it or not"
Prince Charles visit to Dabbahwallas of Mumbai
Richard branson travelled in the luggage compartment
Dozens of documentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV
Case studies by: ICFAI Press Hyderabad & Banglore,Richard Ivey School of Business - Canada

Some qwik infobits translated:
Name: Mumbai Jeevan Dabbe Bahatruk Mandal / Nutan Mumbai Tiffin Box Suppliers Aassociation
History: Started in 1890
Trust: regd in 1956
Avg literacy rate: 8th grade schooling
Total Area covered: Upto 70 Sqkm lengthwise
Nof Of Tiffin boxes delivered: 2,00,000 tiffin boxes
i.e 4,00,000 transactions every day
No of employees: 5000
Time taken for entire operation : 3hrs per day


Mr Megde enters the room and everyone welcomes him in a thumping welcome.The last time i heard such an applause was for Kiran Bedi.He speaks in hindi.


In his own words
"
The employees are mostly illiterate ,forget ven english.
The only way we can make the system ticking is through coordination and unity
The trouble with educated people is they waste time on "what is this" & "what is that"
Each employee carries 40 boxes ,so total 5000 x 40 = 2,00,000
The pickup is as important as delivery,the empty box should come back home
Each employee is given identity card

Org Structure - every org should have it
President
VP
Gen Sec
Treasurer
Director(s)
MUKADAM(Supervisors)
Members ( 5000 employees)


Error Rate: 1 in 16 million transactions
Six Sigma Performance ( 99.999999 % )

Technology Backup : Nil
Cost of service : Rs 300/month
Std price for all ( weight,dist,space)
Rs 36,0,00,000 per annum = 6000x12x5000
"No strike" record as each one a shareholder
Earnings / employee : Rs 5000 - 6000 p.m.
Diwali(festival) Bonus: 1 month's from Customer

It all started with some people visited me in 2001,they mentioned am from Delhi from CK Prahlad
I asked them i dont know him ,who is he ?
They replied ,he is a guru.
I said "oh!"

We've come to do research on your operations
Each one of the research students were allowed to accompany an employee ,morning from 8:30 AM til the end of day,for four days

Couple of days later ,Times Of India carried anews item showing Indian president and CK Prahlad mentioned the uniqueness of the service

The students came back and took us to Delhi and we were given a certificate saying that we got six-sigma
Now what is six-sigma we asked ourselves

I asked them who else got this 6-sigma.They replied "motorola","wipro" etc

We haven't used any technology ,some corporate gave us two PC's ,they are lying in a corner

We verify if the tiffin box is enough for a person i.e. is it too heavy

My principle is ,never beg from anyone,just live happily with whatever you can earn

Discipline is important : if you are educated or uneducated like us

80 % of us are vegetaians ,most of us don't drink
A fine of 100o Rs if employee drinks ,3 times and he is removed from service
One person spoils the entire group
Not a single police case on any of our members
Rs 25 fine for not sticking to dress code

Additional serivce we offer : we distribute pamphlets along with the "Dabba"


Jai Hind! Jai Maharashtra !
"
what can i say : humble,honest,frank





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